Sharif Trade and Development is a premier construction group based in Tehran, specializing in the construction of economical, high-standard buildings. The brand identity of Sharif Trade and Development draws inspiration from the artistry inherent in Persian calligraphy, reflecting the rich cultural heritage of the region. The fundamental essence of the brand’s name, “Sharif” (شریف), has been carefully extracted and emphasized, particularly highlighting its inaugural letter, “ش” (pronounced “sh” in Persian). This letter has been thoughtfully streamlined into a unique and captivating symbol that embodies the essence of the brand. The brand’s color palette is centered around the use of International Klein Blue, a vibrant and captivating shade inspired by the cobalt stone. This color choice symbolizes the strength, stability, and elegance associated with architecture, reflecting Sharif Trade and Development’s commitment to building excellence.