Sharif Trade and Development

NOTHING INVENTED. EVERYTHING INHERITED

A construction group based in Tehran, building economical, high-standard residential projects. The brief called for an identity rooted in the brand’s name. The process began with Persian calligraphy — specifically the letter «ش», the first letter of Sharif. From its form, three dots were extracted and simplified into the mark. Nothing added. The essence of the name, reduced to its purest visual unit. The colour is International Klein Blue — the blue of cobalt stone — chosen for what it carries: strength, stability, and a quiet kind of authority.